HILDA SADANG
Brand Innovation Strategist
CATALYST. driver. OBSERVANT.
20+ years of dynamic experience in brand strategy & digital integration, social strategy across China & Asia.
Improve & create more effective digital engagement through understanding how consumers behave and engage with brands online and offline establishing a seamless brand experience.
As a Brand & Momentum Strategist and certified self-development coach , I am passionate about producing progressive momentum through my work,
- Activating the conscious mind
- Encouraging behavioural change
- Advocating mindset shifts
WORKING WITH CYNTHIA…
“I had the chance to work with Cynthia for more than a year. On a 1 to 10 scale, with 10 being the best recommendation, Cynthia ranks 10. Open mind, positive vibration, energy, precise and insightful perspectives, absolute professionalism. A gift to work with her.” Lautaro Perez Rocha, Marketing Manager at National Meat Institute Uruguay
CREATIVE THINKER. Versatile. Intuitive.
17 years experience in strategy planning, across 5 cities and developed business building strategies across a variety of consumer segments and categories. Main forte lies in writing winning brand, communication and design concepts.
Biggest accomplishments are in personal care, baby care, confectionery, beverage, pharmaceutical, retail, feminine care & entertainment.
Current skill set is expanded to include business consultancy to European companies who are venturing to China.
WORKING WITH HILDA…
“I have the pleasure of working with Hilda for many years for various brands across different categories like snacks, pharmaceutical products and personal care. There are not many with an international flair that are equipped also with a solid understanding of the China market and Hilda is indeed one of the rare ones. If you have the luck to work with her, you will be impressed not only by her wholesome strategic thinking, but the creativity and fun Hilda injects which gives life and personality to the outputs derived.” Gerline Soo, Managing Director Kantar Firefly China
CYNTHIA SEEN
Brand & Momentum Strategist
